The 1-on-1 coaching sessions are in person, on zoom, or via phone and they are schedule based on your needs and availability. You start with a free 1-on-1 intro session that typically lasts 1 to 2 hours, then the rollout of your programs is personalized to optimize your results – common variations include:

  • Heavy up front (make as much progress as quickly as possible), then keep it light and check-in as needed
  • Build up the foundation within first 3-5 weeks, then regular check-ins for maintenance and continued growth
  • Short but frequent touch points to meet the needs of an unpredictable and busy career

1-on-1 Coaching Will Help You:

  • Overcome Self-Doubt, Fear of Failure, & Overthinking

  • Stop Worrying About What Other People Think & Act with Confidence

  • Manage Your Thoughts, Emotions, & Nerves

  • Block Out Distractions & Focus on What You Can Control

  • Bounce Back from Mistakes & Be Relentless In Your Pursuit of Peak Performance

At CEP, our purpose is to help you excel in both your professional and personal life.

In order to do that, you need to develop an elite mindset.

The problem is, like most high-performing executives & professionals, you are facing an overwhelming stream of challenges that continuously evolve & grow.

This can be frustrating & stressful because you work so hard to be successful, but you struggle to feel consistently in control, centered, and/or confident.

We understand that working on your mindset can be difficult confusing, & time-consuming to do on your own.

That is why the CEP System has 3 simple steps that have helped 10,000’s of high-performing executives, professionals, and athletes develop an elite mindset:

When you join our programs, you will stop feeling overwhelmed, frustrated, & stressed, & start consistently excelling in both your professional & personal life.

You wouldn’t build a house without a blueprint – and in the same manner you shouldn’t work on your mental game without first knowing what to work on.

The CEP assessment breaks down your mindset into the 7 Mental Skills that you need to develop in order to build a strong foundation and win the mental game.

This breakdown not only helps us determine which mental skills to prioritize in your program, but also ensures we keep you accountable to making progress.

Now that you can see what you will be working on, let us show you HOW you will work on it.

A good blueprint won’t help without the right tools. For example, you may have tried the cookie-cutter advice like ‘be positive, forget about it, or don’t worry about it.’

But when you build your mental game by patching together all these fluffy quick fixes – it’s like building a house out of straw – it is not sustainable & will fall apart in the face of adversity & pressure.

Instead, you need to build your mental game – like you would a brick house – out of practical & personalized strategies that deliver reliable and repeatable results.

We have 3 sets of tools – you might not need to use all the tools, but you do need to build your personalized mental toolbox based on your blueprint and current needs.

All of our athletes consistently implement these 4 Fundamentals to get in the Zone on game day. The Alter Ego is at the core, and the other 3 strategies create a continuous Prepare-Play-Reflect Process that maximizes your ability to show up as your best self.

Mental Preparation is used before games and practices, the Reset Routine is used during, and the Reflection Process is used after. When you consistently implement these cyclical strategies, it results in an upward spiral in your mindset and performance.

There are also 7 Support Tools that help optimize the 4 Fundamentals. Integrating these tools into your Prepare-Play-Reflect Process will help you overcome your biggest mental blocks.

The key to optimizing your performance identity always comes back to consistently implementing and refining the 4 fundamentals.

This set of tools is key to building the right habits before and after games, as well as away from the arena or field. These habits not only include what to do, but what not to do. For example, frequently checking stats is a common habit athletes need to remove or limit.

These 5 Tools help you manage daily stresses, create effective feedback mechanisms, and build an optimal environment to maximize your mental and physical preparedness for game day.

To support these tools, you also have the option to integrate the most current technologies for elite athletes (e.g., Whoop, Muse, HeartMath).

The final set of tools is the pinnacle of working on your mindset. It helps you be the best leader you can be and positively influence others. These 3 Tools work together to optimize the ‘soft’ skills of leadership.

Most athletes will not start their programs working with these tools, but as they master their performance identity and elite habits, they naturally become better leaders and are primed to tap into these tools.

Implementing steps 1 and 2 can get you results quickly, but if you stop doing the work you will gradually stop getting the benefits.

Similar to how a brick house needs be maintained and modified – the mental game requires constant work and refinement. It never ends.

It is a constant process of self-awareness, self-discovery, and growth.

As time passes you will need to evolve & upgrade your alter ego and reset routine.

You should also constantly tweak and tinker with their personalized scorecard, imagery scripts, and core priorities to match your ever changing landscape.

At CEP Mindset, we like to use our 5 Milestones to make the mental game more tangible and help keep you committed to the constant upkeep and upgrades.

Every year you start from square one and have to put in the work to reach each milestone.

Note that the numbers above are generic and use the term “Games” – which is a direct comparison of when you must perform at your best as a high-performing executive or professional. We use 95% plus in the zone to avoid the trap of perfection.

Try It Out – Risk Free

Start with a free intro session that typically lasts 1 to 2 hours. Once you choose a program – we promise you will be satisfied and see the results. If you are not satisfied within the first 30 days we will give you a full refund. If you stop after 30 days, you may have to pay for services rendered.

High-Performing Client Reviews

Our Finance and Business Operations teams worked with Cassidy through a series of workshops last year, and we found it so helpful that we decided to expand the program this year. The curriculum Cassidy developed and the 1:1 coaching sessions were incredibly impactful to each member of our team, helping us to identify specific areas of focus and establish individualized development plans related to themes such as time management, goal setting, and optimizing work/life balance. Beyond individual performance, it also helped us identify areas to improve our performance and culture as a team. We definitely recommend working with “Coach Cassidy”!

Stephanie Couzin, Vice President of Strategic Finance & Business Operations at Lucid

My experience with Dr. Cassidy Preston has been outstanding. Originally, I reached out to him to gain his insight as a coach to coach, however the discovery meeting was the tip of the iceberg. Dr. Cassidy is very knowledgeable in athletic performance coaching as well as Executive Coaching. He brings out your finest version of you to do what you were born to do. Looking forward to taking advantage of his expertise to keep my Entrepreneurial Mindset sharpened.

Hoss Notarkesh, Entrepreneur & Executive Business Coach

Dr. Cassidy Preston has presented numerous workshops with our corporate wellness clients. He always received positive reviews about his engaging presenting style and ability to connect with the employees. His sessions always included realistic and tangible action items that the employees could incorporate into their lives. Dr. Preston has an amazing ability to motivate positive change in people!

Emily Danson, High Point Wellness Centre

Our company had just gone through a difficult period of restructuring and we needed some professional guidance and motivation to help move us forward in a positive and productive way. Dr. Preston’s easy yet thorough manner along with his detailed and fascinating use of real-life examples of success helped our employees significantly. We look forward to our next session with Dr. Preston and I would highly recommend his services to any company looking to maximize the performance and effectiveness of their employees.

Mark Atlow, CEO Strellson North America Ltd.

My one-one-one coaching sessions with Cassidy were extremely helpful to me.   Time spent with him allowed me to reflect on and re-set my approach to relationships at work and at home.  This resulted in me showing up differently in situations, encouraging me to think deliberately about directing my energy to factors I can control and influence vs those I can’t. Thanks Cassidy!

Jen Sculthorp, Verity International Limited

From doing the program I feel more focused and motivated to get things done, both personally and professionally. I have really appreciated the opportunity to work with Cassidy. The content in both the group and 1:1 sessions has been incredibly valuable for me personally. I would definitely like to find opportunities to continue to work with Cassidy long-term.

Mitchell Cox, Sales Strategy at Pantheon Platform

We partnered with Cassidy to deliver a keynote webinar on Fostering Resilience in the Workplace, focusing on providing key mental strength strategies. Cassidy was a pleasure to partner with, bringing a professionalism and natural and engaging style to his delivery.  Participants provided feedback that they found the session to be informative and timely, with practical tools they could immediately apply both personally and in the workplace.

Verity International Limited, Leadership Development


The results-based commitment means that we will work relentlessly to ensure the athlete is performing at their full capabilities. We do this by maintaining a pulse of the athlete’s mindset through weekly check-ins and going beyond the allotted hours if needed. We take this proactive approach instead of relying on them to message us.

Because of this level of commitment from us, we ONLY select athletes that are highly committed to achieving Consistent Elite Performance into these programs, and once in, athletes are required to meet certain expectations to stay in the program.

Acceleration Days (approximately a 2 hr session) are meant to expedite your journey up the Mindset Mountain. When and how these sessions are used are unique to each athlete and their needs, but generally, they are used for either:

a) Reviewing a recent game performance, where your coach has either watched video prior to the Acceleration Day or has watched you perform live (if possible). In the session, your coach will give you their analysis of your game, particularly in regards to your mindset and body language. This will facilitate important dialogue that will help you achieve optimal performance through better alignment of your mindset and actions.

b) Tackling a meaningful opportunity for growth, such as: develop the fundamentals quickly, help you break through a major mental block, or take a high-level assessment of your overall situation, then narrow down on the greatest opportunities for growth and create a highly detailed plan for development going forward.

The rule of thumb is that our programs are NOT covered under most benefits because Dr. Cassidy Preston & the CEP team of coaches are not clinical therapists and are not licensed to diagnose or treat mental illness. They are coaches and consultants who help athletes strengthen their mindset, get in the ZONE, and achieve Consistent Elite Performance. You can read more about the similarities and differences between a sport psychologist and mental performance coach by clicking here.