To achieve Consistent Elite Performance, you need the mental skills required to get into the ZONE. That’s why at CEP we help you develop practical and personalized strategies that deliver repeatable and reliable results.

Whether you are an amateur or professional athlete, the principles and processes we use will help improve your performance and well-being – in sport and life. If you are looking to take your results to the next level, then book your free 1-on-1 introduction session with a mental performance coach.

Founder & Mental Performance Coach

Cassidy is dedicated to optimizing the mindsets of elite athletes and high-performers. His priority is to connect and understand each client and the unique challenge they are facing. From there, he creates practical and personalized strategies that deliver repeatable and reliable results. 

In 2018, Cassidy founded CEP Mindset and built a team of coaches that utilize his approach and system. The team has quickly become one of the largest Mental Performance Coaching firms in the world – that has coached 10,000’s of athletes and high-performers to improve their mindset and achieve Consistent Elite Performance.

Cassidy’s focus has recently expanded to the written and spoken word. When reading his book or listening to his Keynote Speech you can expect to challenge the status quo, think differently, and find practical ways to improve your mental game.


  • Ph.D., York University, Sport & Performance Psychology
  • M.Sc., University of Toronto, Sport & Performance Psychology
  • B.Sc., York University, School of Kinesiology and Health Science




The rule of thumb is that our programs are NOT covered under most benefits because Dr. Cassidy Preston & the CEP team of coaches are not clinical therapists and are not licensed to diagnose or treat mental illness. They are coaches and consultants who help athletes strengthen their mindset, get in the ZONE, and achieve Consistent Elite Performance. You can read more about the similarities and differences between a sport psychologist and mental performance coach by clicking here.